Public Consumer Resources

 

Did you know real estate agents and REALTORS® aren’t the same?

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Only real estate professionals who are members of the National Association of REALTORS® (NAR) can use the title REALTOR®. Being a REALTOR® means committing to a higher standard of service, integrity, and accountability. Backed by a formal pledge to a strict Code of Ethics, REALTORS® advocate for you every step of the way, whether you're buying, selling, or investing. When it comes to navigating the complexities of the housing market, it pays to work with someone who’s not just in the business—but committed to doing it right.

To become a REALTOR®, an agent must join their local association (St. Louis REALTORS®), the state association (Missouri REALTORS®), and the National Association of REALTORS®.

It pays to work with a REALTOR®. Our members uphold the highest standards of integrity, expertise, and care—helping you confidently buy or sell your home.

You can recognize a REALTOR® by their use of this logo:   


Buyers

How a REALTOR® can help you in the buying process:

  • Helps you to clearly define goals and budget
    A REALTOR® will help you narrow down your wants vs. needs, explain what’s realistic in today’s market, and align your search with your financial comfort zone.
  • Connects you with trusted industry partners for every step of the process
    A REALTOR® can refer you to reputable mortgage professionals, home inspectors, title experts, and more! They can guide you through securing a pre-approval, giving you a stronger position when making offers.
  • Provides expert neighborhood insight
    Whether you’re relocating or buying locally, your REALTOR® offers firsthand knowledge of schools, amenities, property values, and community trends.
  • Identifies properties and manages showings
    REALTORS® often know about listings you might not have ever considered! They’ll coordinate showings, organize tours efficiently, and ensure you're seeing homes that fit your goals.
  • Analyzes comparable properties and market trends
    You’ll receive data-backed guidance on what a home is truly worth—not just what it’s listed for. This will help you make competitive and informed offers.
  • Writes offers and negotiates in your best interest
    A REALTOR® will draft your offer with protective contingencies and use market leverage to negotiate the best possible terms, price, and repairs.
  • Coordinates inspections, deadlines, and paperwork
    A REALTOR® will assist in hiring inspectors and managing timelines and disclosures. Your REALTOR® keeps every detail on track so you don’t miss anything that could delay or derail your purchase.
  • Guides you through closing and beyond
    Your REALTOR® will guide you through final walkthroughs and paperwork to ensure you have what you need to move in and settle in smoothly.


Sellers

How a REALTOR® can help you in the selling process:

  • Evaluates your home and recommends a smart price
    A REALTOR® will conduct a Comparative Market Analysis (CMA) and explain the pros and cons of various pricing strategies to get the best return.
  • Prepares your home for market
    From staging suggestions to minor repair tips, your REALTOR® will help you maximize your home’s appeal and value.
  • Market your home professionally and widely
    Your REALTOR® will create an effective marketing plan to reach potential buyers, including high-quality photos, online listings, open houses, and email or social media exposure.
  • Screens buyers and manages showings
    REALTORS® handle the logistics of setting up showings and can ensure pre-qualified buyers enter your home, saving you time and stress.
  • Presents and negotiates offers strategically
    When offers come in, your REALTOR® will help you compare not just price but contingencies, timing, and overall terms, allowing you to negotiate to protect your bottom line.
  • Manages inspections, appraisals, and deadlines
    If issues arise during inspections or appraisals, your REALTOR® will help navigate requests and keep the transaction moving toward closing.
  • Handles all documentation and disclosures
    Your REALTOR® will make sure every legal requirement is met, from seller disclosures to title documentation, ensuring you stay compliant and protected.
  • Supports your move and transition
    From final walkthrough coordination to helping you time your sale with your next step, your REALTOR® is your steady guide through the entire selling process.
FIND A REALTOR®
FIND AN OFFICE
FIND AN AFFILIATE

Helpful Consumer Resources

Information for First-Time HomeBuyers
Consumer Guides from NAR
Consumer Guide to Written Buyer Agreements
Missouri School Districts
Missouri Department of Natural Resources
FEMA Flood Map
The St. Louis Chapter of the American Society of Home Inspectors

Environmental Safety Links

Looking for information on the NAR Settlement? Find a variety of resources and facts on NAR's website. 

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